Amazon approached me to create a brand for a very special Jeff Bezos project. It was an intimate conference that took place at the Parker Palm Spring CA and was called MARS, an acronym for Machine Learning, Home Automation, Robotics and Space. Think TED talks.

The Parker’s mid-century modern décor is so stunning that I decided to use their esthetic to influence the color palette.

I designed the letterforms to be incomplete forcing the viewer to make the connections on their own which was the idea behind this conference. Connections will be made, relationships will be formed and ideas will flourish.